"This session is about understanding the evolving relationship between concerned consumers and the food industry. It uses specific case studies to shed light on some big questions: What is driving the divergence of values between consumer and the food industry that is at the heart of consumer mistrust? Why does mistrust seem to escalate, even when the facts are on industrys side? Can information conquer fear? What does transparency really mean? Drawing on deep experience in two very different realms of expertise, together the speakers in this session will provide audience members with insights that will help them to look at and address the problem of trust and transparency  from the macro cultural level to the specific ingredient level  in new ways." - Charlotte Biltekoff 

The Food Leaders Summit - 2015